It allows to display the hotel official rates by integrating with metasearch engines like Google or Tripadvisor.
The metasearch engines integrated with our tripla Hotel Booking engine will help you to improve your conversion rate.
By using metasearch engines, hotel brands can shift bookings from OTAs to their own website and reduce their commissions.
tripla supports everything from implementation to operation, and you could have a holistic view of the datas to evaluate the cost-effectiveness.
By using tripla Hotel Booking, integration with many metasearch engines will be possible. Google Hotel Ads and Tripadvisor are available now. We are planning to collaborate with more metasearch platforms in the future.
Although it is data from Europe and America, the cooperation with metasearch engines is indispensable to drive more traffic to your official website (data reference).
Metasearch engines are used by around 45% of global unique visitors.
Around 72% of travelers use metasearch engines before booking a trip.
Around 39% of millennials use metasearch to compare hotel rates.
About 63% of hotels in the US and 58% in Europe have been booked through metasearch platforms.
In the US, metasearch leads 13% of online accommodation sales.
Around 25% of the accommodation facilities in Europe and America are considering the metasearch as a tool to reduce their dependence on OTAs.
For example, if the commission rate paid to the OTA is 15%, the OTA will share a portion of this percentage to the metasearch platform. By integrating your hotel directly with the metasearch platform, the costs will be paid directly and can thus be reduced. Metasearch rates are different for each platform.
Additional advertising costs will be charged.
|Pricing Structure - Monthly fee/Facility (Tax excluded)||0 JPY||5,000 JPY||10,000 JPY|
|Google Hotel Ads free placement|
|Google Hotel Ads CPC application|
|All metasearch platform service (currently, only Tripadvisor is available, but the rate will not change even if other metasearch is added)|
※ For inquiries about metasearch integration, please select Booking Engine for the service